Activations

Digital can knockdown

A throwing game where balls knock down virtual crates on a large screen, detected by rotation lasers.

The idea

Players knock down virtual crates by throwing balls at an almost arbitrarily large screen. The classic fairground game, reimagined as a digital brand activation.

The build

Rotation lasers detect the thrown balls and translate them onto the projection in real time. Hits trigger the matching animation. The mechanic needs no special balls and works on large surfaces.

Our work ranged from the game concept through software development and client-driven visual design to on-site support.